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Special Reports

In this section of BrokerUniverse we examine a subject of key importance for mortgage originators every month, based on special reports that run in our sister publication, Origination News.

Lead Generation

Turning Data Into Lists

Experts in the lead generation field will tell you that any list is only as good as the data that created it. With the public's reaction to spam and cold-call direct telephone marketing, lenders are looking for lists that will get them the highest hit rates.

At the same time, these lists must conform to state and federal regulations that limit marketing access to consumers.

The heart of any list creation activity is taking bits and pieces of data and messaging it so that the end user gets what they want.

In this Special Report on lead generation, read about the enhancements that Fidelity National Data Services has made to its Lead Locator online lead generation solution.

Seeing an opportunity to serve originators turning to direct marketing campaigns now that the phone has stopped ringing is Low.com, a website whose creators compare it to lowermybills.com

Mike Meyer, the president of Touchstone Communication, comments on the changes in the telemarketing business over the past few years.

Then there is TrueClose, which has put customer relationship management capabilities into its loan origination system.

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