Marketing and Lead Generation

Teaming Up to Verify Lead Accuracy

By Brad Finkelstein

LOS ANGELES - If there is any one issue that B2C lead buyers would like to see resolved, it is the quality issue. The lead falls out because of incorrect, inaccurate, incomplete or no longer up-to-date information.

As a result, notes Targusinfo, Vienna, Va., and Leads360 here, marketers are wasting dollars instead of seeing their leads convert into revenue.

Leads360, a provider of sales lead management software, will be using the Targusinfo on-demand lead verification service to verify information.

Mark Walker, the chief executive of First Preferred Mortgage Co., said in a statement "contactable consumer leads are the heartbeat of our expanding mortgage business." Adding the verification service to the Leads360 platform will increase its return on investment by sevenfold, he said.