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Special Reports

Emerging Markets


Countrywide to Fund $600B of Affordable Housing

By Jennifer Harmon

CALABASAS, CA -- With products, education and services, Countrywide Home Loans Inc. here is finding more ways to say "yes" to financing home mortgage loans for minority and low-income consumers, thus closing the homeownership gap which exists between whites and minorities.

Countrywide has extended its One Hundred Billion Dollar Challenge, begun two years ago. The company will fund $600 billion in home loans to previously underserved Americans through the end of the decade.

Countrywide's strategy is to focus on minorities and low- to moderate-income communities, which make up 20% of its business, according to Rodolfo Saenz, executive vice president of emerging markets.

Over the past 30 years, the percentage of homeownership for minorities has increased, Mr. Saenz said. Forty-eight percent of the Hispanic population owns a home, as do 48%-49% of African Americans, compared to 75% of white homeowners.

"We've seen this gap of about 25% that has been in existence for the last 10 years. Now, we're trying to reduce the gap by 20% to 25%," Mr. Saenz said.

"In the case of Hispanics, for example, you have immigration. People are coming into the country, and the rate of new households and homeownership is growing so fast, it's still difficult to catch up."

The company's House America initiative continues to help prospective homeowners through its toll-free telephone counseling center. Its 25 designated retail branches offer bilingual support to individual communities located in major metropolitan cities across the U.S.

Education is the key to reaching success, according to Mr. Saenz. From applying for the loan, to closing and servicing, Countrywide goes through the entire loan process with the consumer.

"Every case is different. Many products expect the borrower to meet certain requirements. We try to be flexible, to offer additional features to say 'yes' to the customer," he said.

"We look for what is an effective way to go about paying it and affording it. We don't just say, 'Here's a loan, but you can't afford the payments.' We want to prepare the customer for what is coming after the closing."

Through its House America products, it's possible to buy a home with only 5% down and even as low as 1% in some cases. Countrywide provides a multitude of options. For instance, with the EasyWay Community 100 program, the borrower must contribute 1% of the sales price or $500, which may be used for closing costs, prepaid items or the downpayment.

"I'm amazed at the number of customers who don't know what happens when the loan closes. Fees from the title - they didn't expect this. This allows the percent volume of the loan to pay for closing costs."

In many areas, first-time homebuyers can receive assistance with downpayment and closing costs from local community agencies in government, nonprofit organizations, as well as faith-based groups. These loans are known as community seconds.

In recent years, affordability has been a big issue and challenge for Countrywide. "The average price of a home is $500,000. Who can afford that? Many people don't have the income to buy. We can do everything we can, but that's the reality we face. We don't control the prices on houses," he said.

"What we can control is help with the downpayment, offer program flexibility, making sure people qualify and closing the gap."

Every couple of years, the company plans to increase its goal in this emerging market and keep track of the number of people who get loans. He says it's important for consumers to know about the programs Countrywide offers.


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