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Special Reports
Lead Generation
Postcard Newsletters Are An Inexpensive Tool
VANCOUVER, WA - The head of a newsletter creation firm said if you want to give
your customers the personal touch, e-mail is not the way to go.
Newsletters-To-Go of Vancouver, Wash., has created "Little Nudges,"
newsletters which are printed on postcards to be mailed to your client base. The company created the product with
small businesses in mind.
Maury O'Connell, publisher of Newsletters-To-Go, said for businesses to build
customer loyalty, "Call on your customers. If you can't do that then use direct mail. Don't rely on e-mail.
"Use a printed newsletter and, if the budget is tight, use inexpensive postcards,
they'll work just fine."
These cards, he continued, are inexpensive to produce and at 23 cents per stamp,
a bargain to mail.
"Merging the two time-honored marketing tools - newsletters and postcards
- into one postcard newsletter, offers small business owners a very powerful, yet relatively inexpensive, direct
marketing device," Mr. O'Connell declared.
E-mail, he continued, is not good for loyalty building. Instead it is a poor choice
for customer bonding.
"Getting an e-mail newsletter is akin to reaching a company's automated phone
system: way too impersonal and often, not at all satisfying."
A Realtor who uses newsletters, Tom Wernett of Rochester, N.Y., said, "It's
not the size or what you say that's important; what really counts is you took the time to send it from you to them.
It's the personal touch that lets you stand apart from your competitors."
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