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Technology Ellie Mae Teams With Pricing Engine Provider By Anthony Garritano COSTA MESA, CA - As originators struggle to keep up with pricing changes, loan origination systems look to provide a helping hand by integrating to more pricing engines to help their users automate this process. For example, PriceMyLoan here has integrated with Ellie Mae's Encompass360 Mortgage Management Solution. Gigi Campbell, national sales director for PriceMyLoan, said, "Our integration creates value for mortgage bankers [and brokers] by providing a seamless process for originating, qualifying and pricing loans within a single platform." Once a loan file has been created in Encompass360, the file's data can be transmitted directly to PriceMyLoan's engine. Using investor guidelines, pricing matrices and rate sheets, PriceMyLoan returns loan eligibility and pricing results back to the Encompass360 loan file within seconds and populated in that loan file when selected by the user. Read more...

Loan Officer Formula for Success Direct Mail Secrets: Getting it Opened By Brian Sacks This is the latest article in my series about the importance of using targeted direct mail. In the first, I outlined the four important components you MUST think about. Last week we covered getting your mail delivered and an important tip that will allow you to always know it was delivered. This week let's tackle issue No. 2, which is getting it opened. Let's face it, just because you got your direct mail piece delivered, you still need to make sure it accomplishes a few other important components for you to get maximum results. There is a famous marketer I have studied for many years named Gary Halbert. Here's how he explains what happens when people open their mail. They sort their mail over the trashcan into three piles 1. Obvious trash Read more...

What We're Hearing Daily

I love a good 'wedge issue' so here goes: There is new talk in Washington about revising the idea of instituting a .25% tax on stock transactions to help pay for the $700 billion bailout of our nation's financial system. (Roughly, $250 billion of TARP money is left in the government's kitty.) This could be a real killer of an issue for Republicans because during the Bush years they were known in Washington as the 'Don't Tax and Spend Party' and now they have religion and are sounding angry for all the 'little guys' out there back in their districts who are unemployed. So, if the GOP is for the little guy, shouldn't they like the idea of socking it to Wall Street to pay for this mess? But wait, don't all Republicans have carved into their chests a motto that says, "Read my lips, no new taxes"? Meanwhile, the Ayn Rand capitalist pundits are on CNBC ranting about the idea because it will hurt all Americans because so many of us own stocks. But wait, if you're unemployed you've probably sold your stocks by now. Yesterday both parties were venting their spleens on Capitol Hill about Treasury Secretary Tim Geithner's handling of the bailout and the economy. (A lynch mob was formed, almost.) But wasn't it the Bush White House (and Bush Treasury) that pushed the $700 billion bailout through Congress? And wasn't it the Republicans who killed the first version of the bill, sending the stock market into a death dive? As for the Democrats, they like to spend, sure -- and they're kidding themselves about how to pay for anything they propose. Come next fall it certainly is going to get interesting in Washington. The whole issue of taxes (of any kind) boils down to this: do you want government-provided services or do you want to keep more of what you earn? Right now, I would suspect that 10.2% of our nation's eligible workers would love some government help, regardless of their party affiliation...

See Paul's weekly column here.

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