Technology

Pair Automates Lead Generation

By Anthony Garritano

PriceMyLoan and Leads360 announced today the completion of a bi-directional integration between their respective solutions. The integration combines PriceMyLoan's automated underwriting and loan pricing engine with Leads360's lead management software to provide mortgage lenders and brokers with a platform for tracking, managing and qualifying mortgage leads.

"Originators are looking for more effective ways of generating business, and lead management is a crucial part of their growth strategy," said Gigi Campbell, national sales director for PriceMyLoan. "But lead management is more complex than most realize. Given the increasing role of the Internet in mortgage lending, originators need to provide consumers with a sales experience that is dynamic and meets their heightened expectations."

The combined capabilities of Leads360 and PriceMyLoan allows mortgage professionals to drive their sales process by receiving and distributing leads in real-time, instantly checking every lead for loan eligibility and pricing, and providing an optimized customer service experience. From there users can then provide an instant and targeted sales offer, one that closely matches what the consumer is looking for.

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Marketing Maven

Killer Advertising (That Really Works) to Attract Renters!

By Karen Deis

Did you know that 78% of all first time buyers rented an apartment (condo or home) prior to buying their first home? This is according to the National Association of Realtors 2009 Survey of Home Buyers and Home Sellers.

Advertising executives are paid millions of dollars to attract first time buyers of their products in hopes of keeping them as loyal customers throughout their lifetime. Think about ads created for children and teens. Companies like Nike, Kellogg's, Apple, Google and MTV have created exclusive ad campaigns to attract and sell products to the 13-27 year age group in order to get them (or their parents) to identify with the brand.

The same theory can be applied to the first-time home buyer/renters' market. Get them do their first mortgage loan with you, get referrals, and if you treat them right and market to them consistently, you will have a book of clients that will purchase or refinance with you when they need another mortgage.