Among the key features of LoanSifter Prime
are a customized environment for originators - LoanSifter Prime enables a flexible, custom-made environment with
all the loan originators' wholesale and correspondent lending; pipeline real-time monitoring including loan repricing
and a refinance monitor; and automated e-mails to Realtors, builders, financial planners, etc.
LoanSifter Prime was developed from a beta program, in which over 1,300 brokers and loan officers applied to participate.
The resulting product is comprised of features best matching the needs participants said were most important for
them to deliver customer service and satisfaction, and positioning them as mortgage professionals, not just loan
officers.
According to Michael Hays, president of Scottsdale, Ariz.-based Advantage Mortgage Group and participant in the
Beta program, "I'm looking for tools that can give me an edge over the guy down the street. LoanSifter Prime
gives me a quick snapshot of all my preferred vendors so that I can see who is most competitive.
"The tool lays out the best deal for your customer right in front of you, it tells me what I'm going to make
and it does it very quickly. What was taking an hour or two before can now be done in a few minutes. As brokers,
we get into the habit of staying with two or three lenders. With LoanSifter, all of a sudden I'm finding lenders
whose rate sheets I never even looked at.
"In one instance," continued Mr. Hays, "we saw a lender who was substantially higher than the others,
so we could eliminate them right away, and that gives us new leverage with lenders. It's broadening my view of
partners and customers are ultimately getting better rates."
LoanSifter Prime was designed to enable originators to accurately pre-qualify and price loan scenarios against
all of their lenders' rates and pricing guidelines. The product searches are based on branch-specific adjustments
and SRPs, and compare those findings against similar offerings.
