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Special Reports
Origination Technology
Tech Vendors See the Significance of Integrating
By Anthony Garritano
In the current market it is important to eliminate silos and move toward a more
collaborative environment. To this end more and more vendors are looking to integrate with other applications to
offer their clients a more seamless experience.
As MISMO comes to fruition and standardizes more of the mortgage space, these
integrations become simpler for vendors and offer more of a lights-out process for users. One area where these
integrations are particularly crucial is in the area of lead generation and customer relationship management.
A disconnected lead generation and CRM tool can slow down the overall process
for the originator and lead to a lot of disconnects between the borrower and the originator, which is the exact
opposite of what these applications are designed to do. To this end, Market Kinetix's Deal Maker, a patent-pending
credit analysis software solution, has now integrated to VueCentric's Mortgage Dashboard, a Web-based loan origination
system for brokers and retail originators.
This integration gives users of this Software as a Service loan origination system
a quick and easy one-click option for salvaging transactions with borrowers that have less-than-perfect credit.
Through this integration, VueCentric is offering loan originators the tool to close more deals. "The mortgage
market is slowing down, so we want to offer originators every opportunity to salvage every deal," said Jorge
Sauri, CEO of Austin, Texas-based VueCentric. "Now that Deal Maker is integrated into Mortgage Dashboard,
it's easier than ever for loan originators to save or improve every transaction."
Deal Maker is a scientific analysis tool that empowers loan originators with a
clear and customized action plan on how borrowers may achieve a target credit score in the shortest time possible.
Deal Maker charges users on a per-use basis. The company touts that the application is an affordable way to build
borrower loyalty and close more loans. "With Deal Maker, when loan originators run credit and find the score
unsatisfactory, all they have to do is click one button and they're on their way to saving or improving the deal,"
explained Ron Litt, spokesperson for Market Kinetix.
"They can quickly offer the borrower a better alternative, rather than turning
the deal down or suggesting higher cost loans. "By having the borrower follow the simple steps recommended
by Deal Maker, a borrower can quickly improve his credit score and thereby save thousands of dollars by avoiding
a higher interest rate and higher-cost loan, and the loan officer gets the ability to retain and earn more business.
The best part is that the option is available with just one click and for a very low per-use fee," he said.
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