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Special Reports
Home Equity Lending
Prospecting Tool Helps Originators ID HE Prospects
By Jennifer Harmon
Analytics firm Intellidyn Corp. here has introduced Intelli-EQUITY, a
key component in its series of Intelli-TARGETING programs designed specifically for lenders, brokers, banks and
credit unions.
Intelli-EQUITY is a prospecting tool that provides the capability to identify
those homeowners ready to refinance and that have the greatest available equity for cash-out and debt consolidation.
"Intelli-EQUITY deploys the most advanced home value calculators and loan
data, enabling clients to lower their cost-per-loan and increase ROI in this post-rate-boom market," said
Peter Harvey, chief executive officer of Intellidyn.
"What propelled loan volume in the rate-driven market no longer works. Lenders
must quickly replace old techniques with advanced data mining capabilities to continue generating higher loan volumes
at a lower cost, which is why Intellidyn is introducing Intelli-EQUITY and the Intelli-TARGETING programs. Our
next program will go beyond targeting by the most accurate equity, and will integrate Intelli-EQUITY with the ability
to know exactly when prospects are in the market to refinance."
Intelli-TARGETING is a series of subprime and prime acquisition and retention
programs developed from Intellidyn's in-depth experience in providing customized prospecting data to the nation's
most savvy lenders. Each program is designed to perform in challenging market conditions today and in the future.
Intelli-EQUITY incorporates more than 10 years of refinance and loan history data with prospects' most current
cash-out and debt positions. That information is further enhanced by including the most accurate and current phone
numbers to help lenders maximize the value of their marketing campaigns and increase overall funding.
As lenders struggle to cope with a shrinking market due to uncertainty and fluctuating
interest rates, Intelli-TARGETING can make the difference between lagging and accelerated loan volume growth.
Intelli-TARGETING enables servicers to understand which lenders they are losing
loans to and for which products. This powerful marketing intelligence can provide a significant competitive advantage
to generate higher loan volumes at a lower cost, he said.
These Intelli-TARGETING services are available now to lenders, brokers and bankers
with loan volumes of $25 million per month or greater who are looking to scale their volumes, add new products
and channels, and expand market coverage. Clients may elect to use pre-screen, invite-to-apply, or both types of
prospect lists. Pricing for the Intelli-TARGETING program is based on lead volume and selected ancillary services.
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