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Special Reports
Home Equity Lending
GE Enters Into Agreements to Finance Home Improvements
By Brad Finkelstein
GE Consumer Finance's Retail Sales Finance unit has entered into a multiyear agreement
to provide consumer financing to customers of USA Home Remodeling, an online facilitator of home improvement services.
USA Home Remodeling customers will have their choice of either the revolving credit
ProjectLine product or the installment ProjectLoan program.
"USA Home Remodeling has created a unique platform that provides consumers
a one-stop source for planning and completing home improvements," said Bruce Christensen, vice president of
GE Consumer Finance's Home Improvement division. "Providing consumer financing is an integral part of that
process and we're pleased that they have chosen GE as their financing provider."
USA Home Remodeling through its website (www.usahomeremodeling.com) offers homeowners
the opportunity to contract for remodeling services with pre-screened contractors in a variety of home improvement
fields. The company has enrolled more than 50 contractors, offering such services as sunrooms, additions, window
and siding installation, roofing, fencing, new home construction, pool installation and decking.
Separately, GE Consumer Finance's Retail Sales Finance unit has entered into an
agreement with Owens Corning, which makes building products such as insulation, roofing, siding and manufactured
stone veneer, among others.
The roofing contractors in Owens Corning's preferred contractor program can now
offer their homeowner customers financing.
"Our system minimizes paperwork for fast credit decisions," Mr. Christensen
said. "Applications can be submitted seven days a week with most approvals given within minutes. This streamlined
approach enables Owens Corning preferred contractors to concentrate on the sale, exceeding the customer's expectations
and ensuring they have a great experience."
The Owens Corning program includes a revolving line of credit and installment
loan options, fast funding, no downpayments and no closing fees, all of which make the homeowner's choice to pursue
home improvement projects much easier. Second-tier financing is also available.
Finally, GE Consumer Finance's Retail Sales Finance unit entered into a new multiyear
partnership with Classic Metal Roofing Systems to provide its customers with installment and revolving financing
options.
"A home is often the single biggest investment someone makes. Being able
to offer our customers flexible financing enables more families to afford our roofing products and enjoy the maintenance
free, safety and long-term savings of a durable roofing system," says Todd E. Miller, president of Classic
Metal Roofing Systems.
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