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Special Reports

Lead Generation

Majority Share of LeadClick Sold to First American Corp. and Affiliate

By Brad Finkelstein

First Advantage Corp. here and First American Corp., Santa Ana, Calif., have jointly acquired a 75% ownership share of LeadClick Media Inc., an online lead generation and marketing company based in San Francisco.

The purchase price is $150 million, of which First American contributed $45 million in cash and First Advantage the remainder in a combination of cash, stock and notes.

Parker S. Kennedy, chief executive of First American and chairman of First Advantage, said, "These lead generation data services will complement both First American and First Advantage by adding a valuable line of high-quality business leads that we can sell to our customers. The services will improve the sales efficiency of our customers, helping them to close more transactions and, in turn, consumer more of our other products and services."

The terms of the agreement have the buyers acquiring the remaining 25% of LeadClick over the next three years. First Advantage became a publicly traded company in June with First American owning the majority of its stock.

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