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Special Reports
Lead Generation
Fidelity Updates Its Online Lead Generation Solution
By Jennifer Harmon
Fidelity National Data Services, a division of Fidelity National Financial Inc.,
has made enhancements to Lead Locator, its online lead generation solution.
The solution is designed to provide mortgage refinancing leads based on client
specification. This updated system, located at www.SiteXdata.com, now offers more robust searchable data elements,
supporting a highly targeted approach to lead generation. Lead data may be easily downloaded and are compatible
with most contact management software applications.
In Lead Locator, standard research criteria include mortgage characteristics,
market value, property and ownership characteristics, geographic area, available equity and loan-to-value ratio.
LTV ratio is one of the system's most commonly searched data elements, as it providers users with quarterly updated
values. With the new system updates, originators can also search on the LTV ratio at the time of the original purchase.
The ability to search LTV ratios at this stage provides originators with another means of locating ideal refinance
candidates, according to the company.
In addition to new LTV search capabilities, Lead Locator now provides originators
with the ability to search by an implied interest rate. Despite fixed interest rates not being recorded as part
of public record, the new implied rate feature enables originators to obtain rate estimates by viewing past records
of Freddie Mac's 30-year nonconforming fixed rates. Originators can determine timeframes during which interest
rates were higher than current rates. Once identified, they can search for borrowers who originated loans during
those higher interest rate periods. "Fidelity continues to set the standard in lead generation technology
by incorporating new search enhancements that enable us to quickly attain accurate and reliable leads," said
Phil LaPuma, chief financial officer, signature marketing. "With Lead Locator, we are able to implement the
highly-targeted marketing campaigns needed to drive new business."
With an extensive background in real estate data analysis, conversion and product
development, the company knows that working with public records is not a "cookie cutter" process. FNDS
fully understands that every county requires customized programs to cleanse and maximize the utility of the data.
"We further understand that due to the dynamic nature of the data, these programs require constant review
and quality control to insure that the data meets our own high standards," FNDS said in a press release. "FNIS
is committed to leveraging its expansive data resources to provide end-to-end solutions that span the entire mortgage
lifecycle," said FNIS CEO Patrick F. Stone. "Lead Locator supports this objective by combining FNIS data
with Web-based technology to create new business leads for our lender customers."
The FNIS Data Services real estate database is the nation's largest single source
of real estate public records, with more than 150 million property, ownership, sales and mortgage records, covering
almost 1,200 counties.
The database also includes refinance information, second mortgage information,
credit line information and telephone numbers for more than 350 counties.
The company has always been committed to providing clients with an industry-leading
data solution designed to promote targeted marketing campaigns, said Brian Mushaney, senior vice president of sales,
Fidelity National Data Solutions. "The latest Lead Locator system updates are a testament to that commitment,
as they allow us to continue to offer an unparalleled lead locating solution."
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