Broker Magazine Editorial Highlights

Editorial highlights from the current issue of Broker magazine, our sister publication:

COVER STORY

Juggling Your Marketing Dollars
All too many originators are willing to let their pins bounce out of the pattern, and that could be the start of seeing them all hit the ground.
By Brad Finkelstein

FEATURES

ROUNDTABLE

Marketing Advice
Broker assembled a panel of top sales experts to discuss how originators can sell in today's market.
Moderator: Brad Finkelstein

PRODUCT

The Forgotten Program
In all the hoopla, the Veterans Administration guarantee program has gotten lost in the shuffle.
By Amilda Dymi

INTERNET

Getting Creative Online
Some originators are using the Internet as a way to market and enhance the image of the profession.
By Jennifer Harmon

DEPARTMENTS

EDITORIAL REPORT

To get business, get personal with your customers.

LEGAL DEPARTMENT

Issues on foreclosures have roots in originations.

DEAR JOEL

This month's question: This market has become so difficult. How do I make it?

ORIGINATOR'S OUTLOOK

Tom Brubaker provides suggestions for brokers navigating their business into small-balance commercial lending.

MARKETING MAVEN

Leslie Petersen sees an opportunity for mortgage brokers in "jumbo" VA loan originations.

INTERNET

The www.mortgagegrapevine.com community discusses how to market to renters living in apartment complexes..